Tag Archives: marketing

7 Credit Union Principles (Video)

“If you want to be incrementally better, be competitive.  If you want to be exponentially better, be cooperative.”  – unknown Credit unions are cooperative financial institutions guided by {7 principles}: 1. Credit unions are {democratic} This means we are controlled … Continue reading

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Tipping The Elephants In the Room

The questions every CU Marketer needs answered: How do I {protect} my budget from the cross-hairs of a CFO? How do I get {respect} for my ideas? What is the {right size} of a marketing department? How do I {compete} … Continue reading

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7.2 Billion and My Other Favorite Numbers

Dream a little dream here with me for a moment. Imagine if you worked for a financial institution that had more ATMs than the world’s largest bank, rated #1 in service for 19 years running and consistently offered 30-40% better … Continue reading

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Be A Jet Ski

Chris Blough (CEO of Wayne County CU) had a brilliant quote on Liquid Lunch, {Small Credit Unions need to be like jet skis. We’re not the Titanic. A jet ski would see the iceberg.} I love the spirit of innovation in … Continue reading

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A Decade and a Half Changes Everything

I spent the past weekend hosting a reunion for a small group of friends from high school. Since I hadn’t seen many of my old pals in over 15 years, it was interesting to see where they ended up. It’s … Continue reading

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Colorful Psychology

I’m in the process of painting several rooms in my home. Over the weekend, I watched my spare bedroom transform from an inconspicuous green to a spirited red. What used to be a relaxing bedroom is now a vibrant home … Continue reading

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