5 Ways To Claim Your Youth

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We’re marketing to a new generation of consumers.  To put it in context, this is a generation that doesn’t remember the cold war.  The term “Like a broken record” means very little to them, and they have likely never heard a busy signal. While major events like 9/11 and the Economic Crisis have shaped their view of the world, they are more knowledgeable, better connected and more cynical of marketing than any other generation.  So, how can you “Claim your youth” and capture the attention of the next generation of consumers?  Well, here’s a little brainfood….

1. {Make Life Easier}

When asked if young people would rather keep an item of technology (iPhone, Laptop) or keep their sense of smell, they chose technology. While this may seem absurd, technology has really become almost like a human sense.  We filter the world just as we would our through our eyes and ears. Today’s youth are growing up in a world where “there’s an app for that” can solve just about any problem with great ease.  How can you solve problems easily and in the way that young people care about? 
 
2. {Have Style}

Good design isn’t just about distinctive aesthetics. It’s also deliberately maximizing functionality to help achieve greater results.  We all know what bad design is, so why not stomp it out to create consistency.  Let’s start with your website. If you held your hand over the logo of your website, would you still be able to tell it is your credit union? Think like a retailer and have your own distinct vibe. Look at other brands outside the credit union system for inspiration.  Are you Sears or Nordstrom?  If a retailer took over your credit union, how would the lobby look?  How would your website change to get more in the shopping cart? 

 3. {Keep it Simple}

When is the last time you applied for a loan at your credit union? Or tried to become a member?  How easy is it to turn purchase intent into a sale? Can you simplify the process, paperwork or language to make it fool-proof? And what could be more daunting than trying to move from one financial institution to another?

4. {Give them something to care about}

Young people care about helping those less fortunate and expect those ideals from the companies they do business with.  Form partnerships with non-profits. Publish your good deeds as part of your marketing endeavors. Have a rule or thumb or mantra like Tom Shoes. 

5. {Come to the Claim Your Youth Conference in Vegas on Oct 9-11}

Your youthful members are the future money managers who will eventually need car loans, credit cards, mortgages and the rest of your products and services. But they’re a different animal when it comes to marketing to them. They’re texting and involved in social media so you have the opportunity to use all kinds of techie, fun options besides sending newsletters. The Claim Your Youth Conference offers insight into your young members and how to gain their loyalty so you can create a culture to make them members for life. Learn more about it here. 
 
Hope you see you there with your sense of smell still intact.
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About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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