7 Credit Union Principles (Video)

“If you want to be incrementally better, be competitive.  If you want to be exponentially better, be cooperative.”  – unknown

Credit unions are cooperative financial institutions guided by {7 principles}:

1. Credit unions are {democratic}
This means we are controlled by our members.  The members elect a volunteer board of directors that calls the shots. So, you won’t find us flying corporate jets or handing out big bonus checks.

2. Credit unions are {open}
You can belong to a credit union no matter your financial situation, race or gender, without discrimination.

3. Credit unions have {better rates}
Your success is our success.  The more people who participate, the more the credit union can give back in the form of lower loan rates, higher savings yields, fewer fees and more products. Just like karma – what goes around comes right back around.

4. Credit unions are {independent}
We are owned by our members, not outside shareholders. That makes each member the boss.

5. Credit unions believe in {financial education}
We are actively involved in helping members get ahead and teaching in schools.
Got a few minutes, we’ll teach you the merits of budgeting, planning for retirement or even how to balance the ole checkbook.

6. Credit unions work {together}
We network together to provide more ATM’s than the world’s largest bank. We also share 4000 branches across the country that most any credit union member can access.

7. Credit unions {give back}
Credit union folks everywhere participate in volunteering for all sorts of local charities. It’s just part of our DNA.


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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17 Responses to 7 Credit Union Principles (Video)

  1. Great video Kelley! I’ve been loving all of your blog posts. Looks like gira{ph} is on it’s way to help CUs amplify their greatness. Excited for our upcoming webinar with you!!

  2. giraphcu says:

    Thanks, Megahann. Glad someone out there is reading this. Looking forward to sharing with my friends at the CUNA Marketing Council next month.

  3. Nathalie says:

    Thank you for your work in promoting Credit Unions… I am sending you warm tropical greetings from Cathedral Credit Union, in Trinidad & Tobago, Caribbean!!! All the best to you and yours! Keep up the great work in spreading the cooperative spirit! 🙂

  4. giraphcu says:

    Thanks, Nathalie. That made my day!

  5. Pingback: CU Water Cooler » Blog Archive » CU Water Cooler 8/25

  6. Michelle R. says:

    AWESOME and CREATIVE video! Love it! Do you mind if we link to it from our website????

  7. giraphcu says:

    Thanks, Michelle. Yes, feel free to use it however you’d like. I’d be happy to send it to you if you don’t want to link to it or send you the You Tube link so you can embed it on your website.

  8. How can I post this video to my other social networking sites?

  9. Jon Kidder says:

    Congrats on starting this blog! I caught wind of a conversation on twitter about this. I have something relevant to add it’s a poll regarding marketing to youth – http://bit.ly/a9uSXt

    I would love to hear from you about this poll!

    P.S. Follow us on twitter.com/priorityresults

  10. Cameron Mabe says:

    Received your blog via msn the other day and absolutely liked it so much. Carry on the great work.

  11. Definitely love this video!

  12. Joan Miller says:

    Could you send this video to me also, so I could embed on our website also? I love it!!

  13. Absolutely love this video and all the comments. You’re sure we can use this on our website? I want everyone to know how cool credit unions are; especially our members!

    Thank you and have an Evergreen Day!


  14. giraphcu says:

    Hi Debbie,
    I’m glad you like the video. Absolutely, I’m honored that you’d use the video. In fact I have two others in this same series you are welcome to use as well. They are also on this blog. My email address is kelley@giraphcu.com if you need them in a particular format – just let me know.

    Peace, love and credit unions,

  15. Pat Williams says:

    Just seeing your video and I love it! I am from the FND Credit Union in St. Kitts

  16. Pat Williams says:

    I am posting your video on our facebook page http://www.facebook.com/FNDCreditUnion and would ike to use it in our member education series and websites with your permission. We are a new credit union (only 3 years) and looking for cool ways to attract the younger generation. I am certain this will appeal to them. Send me an email.

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