What Airplanes, Pilgrims and Maverick Marketers Have in Common

If you think back 100 years ago, people would have said you were crazy if you looked at a bird in the sky and said you wanted to fly. Today thousands of people fly all over the world on a daily basis and we don’t even think about it. 400 years ago people traveled here by boat with nothing but big ideas for a better life and very limited resources.

Can you imagine the conversation they had? Yes, I’m going to climb in this boat and ride towards the sun and hope that there’s land somewhere over there. And if I actually find land…I will grow my own food, build a shelter and find some way to communicate.

Now we find ourselves here, a few centuries later, and our biggest problems are obesity (an overabundance of food), breaking free from our connected lives (too much communication), and a housing bubble (too much shelter). It’s pretty amazing when you stop and think about it – we have such an abundance of resources at our fingertips. We should be able to accomplish just about anything.

I’ll admit I have been handed an unusual dose of optimism, but it seems to me that the key to great marketing is breaking down all the barriers, and just like those early pioneers, constantly asking, “Why?” Why can’t we fly? Why wouldn’t there be something great far beyond what I can see? Why do we charge that fee? Why does an office need 4 walls? Why do tellerlines need to be in a straight line? Why can’t we offer that service? {Why do we do things this way?}

And why can’t we change them to make the world better?


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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