My sandbox

In every sandbox, there are big kids, little kids and toys to play with. Some kids share, some don’t. And if you’re lucky yours is free of bullies. The terrain isn’t always even. Some kids pull all the sand over to their space, some dig holes and some may even plow right over whatever you just built. {Each sandbox is unique.}

Your sandbox could be small or big, deep or shallow. My guess is that you make a bigger impact in a smaller sandbox. And sometimes you get lucky enough that the sand has the ideal conditions to build perfect castles. Like right now…

I always loved the analogy of competition to playing in a sandbox. Maybe it’s because I never really grew up or I like the idea that work should be a lot like play. The sandbox metaphor is one that probably translates best to credit unions because let’s face it, we all exist within the confines of a limited space. Whether your charter is teachers, astronauts or everyone who breathes within five counties, we aren’t exactly global organizations. And isn’t that our beauty?

I play in a sandbox with about 25 credit unions. Most of us have overlapping fields of membership, which means we truly do play in the same sandbox. I used to think that I had to play alone. What if we couldn’t agree on what to build? Or what if they didn’t play fairly? After all, there is a limited amount of sand, so I kept a watchful eye over my toys.

That all changed last October when financial hurricanes flattened the big sand castles the competition built in this box, changing the landscape and thereby making the conditions ideal to build perfect ones of our own. The bullies are gone, but they’ll be back. And what a great opportunity for credit unions to band together to construct something colossal.

{Financial cooperatives really can work cooperatively for the greater good of all.} (Hey – here’s proof: There’s just something magical about working (ok playing) side by side with other credit unions to advance ideals that give us a common last name.

And I feel quite lucky to be in this sandbox playing with some of the coolest kids I know.


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s