Go Guerilla to do more with less

In a day when marketing budgets are lacerated and traditional media is inept, the question we all face is, “How do you break through?” It’s time to get innovative in the way we connect in our marketing. So, here are 5 of my favorite, inspirational stories where a marketer found new and creative means to dispatch an idea:

{For the birds} When wine vineyards in Maine had problems with birds, Down East Credit Union sent local vineyard farmers mylar balloons emblazoned with their logo as an environmentally friendly way to scare away the birds. Not only did the balloons line the vineyards just in time to be seen by the thousands that make the trek to the Annual Common Ground Fair, but the story made a great feature in the local newspaper. Down East CU’s Marketeer, Linda Howe, reports this has been a great win for the vineyard farmers as well as a win for the credit union.

{Up, Up and Away} Local marketing mavin Susan Epperson’s credit union sponsors a hot air balloon. The balloon has been known to fly overhead at local football games, outdoor concerts and most recently at the NASCAR race when it came to town. It’s fun to watch people’s mouths gape open as the balloon appears seemingly out of nowhere into the sky. Best of all, in Susan’s generous nature, she has shared the balloon with the rest of us for our local credit union cooperative marketing campaign – What if Credit Unions.

{See Rock City} Rock City is a beautiful look-out mountain park in Chatanooga, TN. But perhaps more impressive than the view is the creative advertising tactics this park has used over the years. For 32 years, the owners of Rock City painted the words “See Rock City” on the sides of street side barns to advertise the park all over the East Coast. At one point over 900 barns were painted with the famous slogan, making it one of the most famous advertising and iconic slogans in American history.

{Mime Patrol} In Bogota, Columbia the injuries and deaths that occurred from people jay-walking were rampant. Rather than imposing fines or stricter laws, the Mayor of Bogota simply employed white-faced Mimes to go into the streets and poke fun of pedestrians and drivers not obeying laws. Street related deaths and injuries in Bogota have gone down exponentially as a result. It seems that public humiliation is sometimes a greater deterrent than having to pay a fine. In fact, it’s been so effective, the Mayor has hired even more Mimes to keep crime low.

{You’ve Been Flocked} One of my favorite fundraising ideas I’ve heard recently is flamingo flocking. For a donation to a local charity, folks will “flock” your neighbor’s yard with tacky pink flamingos and a giant yard sign that says, “Congratulations! You’ve been flocked!” Not only is it a great way to raise money for a charity, but also perfect revenge on a neighbor whose yard is just a bit too perfect.

So, what are you doing to make the most effective use of your members’ money? As our budgets get the ax and we are challenged to produce more with less, it’s a great time to kick the creativity up a notch and go guerrilla.

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About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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