Don’t Be A Chicken: Go Guerilla

In case you haven’t heard, Kentucky Fried Chicken is filling potholes in exchange for stamping its logo overtop the freshly poured pavement.

The chicken monger has given new meaning to guerrilla marketing. For a mere $3,000, KFC can help a troubled locality with a true public service by filling 350 potholes, while simultaneously promoting its business through a unique impression by chalk stencil.  Brilliant!

On the flip side, what can $3,000 of traditional advertising gain you? In my world, that equates to a thirty second blip on primetime television. It might buy a month’s rent on a billboard in an area of town where you wouldn’t feel safe or you have to break your neck to see. Or it could buy a semi-flashy website or a D rate actor to say your name.  In other words, not much.

{But what if you took $3,000 and you decided NOT to spend it on any form of traditional marketing?} Instead you used that money to fill a real need, to do good in the world in the spirit giving back. If your brain is wired like mine, chances are you’d do everything you could to try and stretch that $3,000 to help the most people. You wouldn’t settle. And you might just do something creative enough that makes you buzzworthy so that your local news, CNN, Advertising Age, and a Marketing Director in Richmond, VA talk non-stop about your brilliance.

So, what can a little creativity combined with public service get you? I say a campaign that is worthy of an official salute to a Colonel.


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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