A Shout-Out

We have a silly little tradition at my credit union. Whenever an employee notices someone going out of their way to help a member they generate an email and send it out to the entire staff. Some are silly, some are serious, but each displays what’s inherently good about our credit union.

As a bonus, our CEO responds to each and every shout-out with a reply to the entire staff about how the email exhibits our brand. Even though at performance review time the proportion of shout-outs strangely skyrockets, they are usually genuine and heart-felt. It’s an opportunity to show public appreciation, and at my credit union receiving a shout out is nearly like an Oscar to an actress sans the red carpet snarky judgment by Joan Rivers. Some even come with an acceptance speech, but unfortunately there is no music to cue the end of the performance.

I think what’s even better about the shout-out itself is its origin. You see we’ve tried all types of incentive programs to buy the staff’s motivation – coupons, bonuses, gifts, you name it. But you can never truly buy enthusiasm. {Service minded people simply enjoy the feeling that comes from helping other people.} It’s either part of your character or it’s not. And a little unexpected recognition helps reinforce what comes naturally and makes that enthusiasm contagious. Best of all, at a time when budgets are being slashed and raises are nil, calling out someone’s performance publicly costs nothing.

So, in honor of the Shout-Out, here’s mine….

• To my good boss for keeping our brand alive with each and every email
• To my coworkers for recognizing and calling out what’s great about our credit union
• To iDiz for the opportunity to talk about it
• And to you for taking the time to read it

Shout-outs can be contagious. So please pass one on.


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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