A Labor Day Toast to Credit Unions

I always thought Labor Day felt like a token holiday that gave one last salute to the end of summer. It’s an excuse for a weekend get-away or a barbecue in the backyard. And since July 4th feels like a distant memory and Thanksgiving hasn’t entered our consciousness yet it’s the perfect timing for a holiday.

But actually the origins of Labor Day are very similar to that of credit unions. Labor Day began because working class people demanded better circumstances and quality of life against manufacturing policies at the time. Although the thought of an American factory still having repressive labor practices seems outdated, the principles of helping people have a better quality of life seem like all too familiar values.

So, in honor of Labor Day, here is a toast for those who still serve the little guy, the working man, and the real reason both Labor Day and credit unions exist today:

{May we always serve people of modest means} As the credit union movement migrates from single sponsor manufacturers to community charters, let’s continue to serve the people who need us most, find that common bond that unites them, and make a real difference for everyday people.

{May we always look for the inherent good in our members} With the inventions of credit scoring models and automation, may we never dehumanize the experience so much we forget the real people behind those numbers or lose sight of where they sit on our organizational chart.

{May we always have reason to work cooperatively} While our charters overlap and we continue to creep into each others backyard, may we always have reason to unite under a common purpose that’s greater than ourselves.

{And may we never forget where we came from – To serve working class people who deserve better}


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s