A Banking Revolution: Yawning Optional

You know how the conversation goes… I work for a credit union. We’re kind of like banks, but not really – yada yada yada…

I love what I do. I probably need to work a bit more on my elevator speech, but thankfully most people are polite enough not to yawn in my presence. I’ll admit I was always a little jealous of my brother who owned a web company that imported humidors from China when he was 15.  He rarely got the same blank stares I endure at parties. Unfortunately, no matter how much I adore what I do and the unwavering passion I feel for the credit union movement, it’s pretty difficult to bypass the stigma of the entire financial services industry: Banking is Boring. Actually I dare say to most consumers it’s beyond boring; it’s a chore and a commodity as interesting as dental floss.

{Whoever made the rule that banking has to be boring anyway?} In fact when I look around at the competition, it seems to me that our industry is screaming for a revolution, an opportunity for a few to break away from the herd, and challenge this age old mantra. Rather than looking up and down the street at other financial institutions and saying, “me too”, why not take a stab at the real competition: the local mall, the coffee shop, and the boutique electronics store. They’ve all learned how to take commodity items, give them panache and, in turn, win over our members’ minds and wallets.

And why can’t banking be a fun experience so that good financial habits are actually entertaining or have similar social cachet? Could balancing a checkbook be an online game as fun as Guitar Hero or as trendy as shopping at Pottery Barn? And why can’t saving give you the same high as spending? As credit unions, can we find the secret emotional connection we have with Starbucks? Spending $4 on a cup of Joe is a boost to any Monday morning. Can we make saving that $4 have the same exhilaration? What if we had hand held devices to manage our finances as amusing as Gameboys or iPhones?

So one day when we meet in an elevator, and I tell you I work for a credit union, do me a favor and at least pretend to be interested, ok?


About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!
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