Author Archives: giraphcu

{originally posted on cuinsight.com} It’s a mad, mad world for credit union marketers.  We are expected to increase footprints in the door, boost loan volume, raise membership, pat backs, kiss babies and cheerlead the staff to new heights. As the … Continue reading →

Well, this is my first official blog post for you and I feel the need to introduce myself.  I’m Lisa.  I would shake your hand, but I don’t like germs. It’s really weird to introduce yourself to a new company, … Continue reading →

It’s been quite an adventure the last two years for gira{ph}.  Not a day goes by that I’m not thankful to work in an industry full of amazing people who truly make a difference in the lives of consumers.   … Continue reading →

“All children are artists. The problem is how to remain an artist once he grows up.” -Pablo Picasso It’s an oldie, but a goodie.  Sir Ken Robinson talks about the power of creativity in his TED presentation.  Go grab some … Continue reading →

Today marks the one year anniversary of this adventure. The day also marks the 20 year anniversary of my Dad’s business too – the person in life I look up to most.  Thanks to him, I grew up with unending … Continue reading →

Every year I’m like a kid at Christmas just before the CUNA Marketing & Business Development Council’s annual conference. Perhaps this year was made extra special, since for the first time I attended not as a credit union employee, but … Continue reading →

When I graduated from Filene’s i3 program in September, I remember being a little sad it was over. My tenure in that program created some of the greatest friendships I’ve experienced in my career.  There’s just something about innovating a … Continue reading →

Nine months ago I sat in a small credit union office in the alluring mountains of West Virginia inspired by 3 young, brave souls. They had a vision to revolutionize their credit union so it could live up to its … Continue reading →

One of my most cherished holiday traditions is to travel around and gawk at tacky lights.  There’s something about thousands of flickering lights haphazardly scattered over a quiet suburban yard combined with a cocktail of inflatable santas, plastic reindeer, sprinkled with … Continue reading →

“The credit union movement. It is a great movement, worthy of great deeds, deserving of great loyalty” – Ed Filene Last week’s CU WaterCooler Symposium in Indiana was proof that while the credit union system is experiencing epic challenges, the … Continue reading →