Author Archives: giraphcu

About giraphcu

Greetings and salutations! Welcome to gira{ph}, a strategic marketing firm that helps credit unions amplify their greatness to create chemistry with consumers. The credit union movement has given so much to us. This is our way of giving back. Enjoy!

5 Ways To Claim Your Youth

We’re marketing to a new generation of consumers.  To put it in context, this is a generation that doesn’t remember the cold war.  The term “Like a broken record” means very little to them, and they have likely never heard … Continue reading

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Friends with Benefits: Five BFFs every credit union marketer should have

{originally posted on cuinsight.com} It’s a mad, mad world for credit union marketers.  We are expected to increase footprints in the door, boost loan volume, raise membership, pat backs, kiss babies and cheerlead the staff to new heights. As the … Continue reading

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dear gira{ph}, it’s me, Lisa

Well, this is my first official blog post for you and I feel the need to introduce myself.  I’m Lisa.  I would shake your hand, but I don’t like germs. It’s really weird to introduce yourself to a new company, … Continue reading

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gira{ph} grows taller: please welcome lisa

It’s been quite an adventure the last two years for gira{ph}.  Not a day goes by that I’m not thankful to work in an industry full of amazing people who truly make a difference in the lives of consumers.   … Continue reading

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The Gift of Human Imagination {Video}

“All children are artists. The problem is how to remain an artist once he grows up.” -Pablo Picasso It’s an oldie, but a goodie.  Sir Ken Robinson talks about the power of creativity in his TED presentation.  Go grab some … Continue reading

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Happy Birthday, gira{ph}

Today marks the one year anniversary of this adventure. The day also marks the 20 year anniversary of my Dad’s business too – the person in life I look up to most.  Thanks to him, I grew up with unending … Continue reading

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I Was Here {Video}

Every year I’m like a kid at Christmas just before the CUNA Marketing & Business Development Council’s annual conference. Perhaps this year was made extra special, since for the first time I attended not as a credit union employee, but … Continue reading

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