About

Kelley Parks
Creative Catalyst and Founder of gira{ph}

Kelley Parks is the Creative Catalyst for gira{ph}, a creative marketing and branding firm that helps credit unions amplify their efforts to stand taller against their competition.

For 9 years, Kelley served as the Vice President of Marketing & Business Development for Call Federal Credit Union in Richmond, VA. Her love for the credit union movement runs deep as she has been an active volunteer on a local and national level. She is an innovator and has been a member of the Filene Research Institute’s i3 (Ideas, Innovation and Implementation) Team.

She’s an active blogger, a national speaker, and a catalyst for creative marketing. She’s has received numerous awards, including the CUNA Marketing & Business Development Council’s Marketer of the Year.

And if you ask her nicely she’ll sing the alphabet backwards for you. She learned it from her daughter.

Lisa Moore
Story {Teller} and Partner at gira{ph}

Lisa began her career in credit unions at the ripe age of 15 as a teller and has experience in nearly every area – consumer lending,mortgage lending, call center, operations, and member service. (Even janitorial service, although that was short-lived since she nearly accidently blew up the building…it’s a long story)

As Marketing Manager of Pioneer West Virginia Federal Credit Union, Lisa spearheaded an effort to completely differentiate the credit union from the inside out with new visuals, website, innovative marketing tactics and most importantly a new internal culture. Lisa has a strong passion for the credit union movement, college football and deep fried pickles. She’s won numerous awards in her career including CUNA’s Best Practices.

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